I've been part of the media & communications arena for the past 12 years and have immersive experience in writing in the areas of education, entrepreneurship, infrastructure, agriculture, and investment & insurance across employee-, corporate-, and investor communication, and marketing.

My experience of writing marketing collateral, research & investor reports, corporate film scripts and coordinating events helps me understand the intricate workings of an organisation beyond the realm of the visual and the verbal. As the co-founder of Content Conspiracy, it is my endeavour to understand outcomes from a broad perspective of bottomline as well as impact. Response to, and consumption of content, and efficient efforts & use of resources are high priorities.

As an entrepreneur, I intend to translate that sense of empathy towards client problems as well as employee motivation and partner stickiness.