A quick and convenient answer to a fundamental question. We know what we are, but not what we may be. Knowing what we are is hard enough. The answer's probably too long to read.
It is a team of two very disparate individuals who have managed to stitch several years of friendship into a working partnership. Between them they share all kinds of writing, communications, and ideation capabilities. For me, Content Conspiracy is a new way of practicing writing; an opportunity to champion good writing to prevail.
Content Conspiracy is imagined as a co-op of different writing styles, distinct philosophies, and idiosyncrasies. Our lives bring meaning to our our work, and in turn, our lives are enriched by the work we do.
This co-op starts at two. It doesn’t have to stop at any number.
Content Conspiracy is meant to be a cohort, a network of writers. Perhaps its mores seemed to root from the extremes of utter frustration at one end and an acute sense of superiority at the other. However, as clients come along and as we continue to build Content Conspiracy, empathy and humility are filling the gap in between those two extremes.
It is a service business purely meant to advise and fulfil the communication and content needs of big small businesses (enterprises born small meant for scale). We see both, merit in disagreement, and pace in deference.
In my head, Content Conspiracy is the warm ‘yes we can’ of a humble voice of integrity.